2008 Woodie Awards
AdInk granted scholarship fund
Lindsay Jacobs
Last updated: 10/26/06 at 6:00 PM CST Section: University News
A Northwest club just found another $1,000 in their general fund.
Nicholson Kovac, Inc, an integrated marketing communications agency in Kansas City recently donated $1,000 to AdInk, the University's advertising club, and another $1,000 for a scholarship.
Sheree Johnson, senior vice president director of media at Nicholson Kovac Inc., said the donation and scholarship are in response to several Northwest alumni being hired by the agency and they have been impressed by how well alumni are trained.
Johnson said the agency wanted to offer support to future graduates, and they are helping the students in two ways, one being donating money to AdInk, and the other being offering the scholarship to a student.
Jacquie Lamer, AdLink adviser and mass communication instructor, said every spring AdInk organizes an ad agency tour. A while ago the club contacted Nicholson Kovac, Inc., to see if they could get a tour. The group was put in touch with Brent Steffens, a Northwest alumni who works at the agency.
Steffens made sure the students got the tour that year, and has made sure the students have been offered a tour since then.
"He is just enthusiastic about getting Northwest students involved in advertising," Lamer said.
The media manager for the agency called Lamer about a year ago and told her he was impressed with the employees they hired from Northwest and wanted to know how they were educated. He and some co-workers came to Northwest to talk with students.
About this time AdInk was planning on seeking corporate donations. The president of AdInk last year gathered some members to make a presentation at the agency and asked for sponsorship. The agency agreed.
Lamer said right now the club is thinking of ways they can use the money. Lamer said one possible way of using the money would be helping pay for trips to conferences.
AdInk is subsidizing a bus attending the Kansas City Ad Club Career Day on Nov. 10, Lamer said she thinks it's the fifth year AdInk has helped pay for a bus.
Nicholson Kovac, Inc, an integrated marketing communications agency in Kansas City recently donated $1,000 to AdInk, the University's advertising club, and another $1,000 for a scholarship.
Sheree Johnson, senior vice president director of media at Nicholson Kovac Inc., said the donation and scholarship are in response to several Northwest alumni being hired by the agency and they have been impressed by how well alumni are trained.
Johnson said the agency wanted to offer support to future graduates, and they are helping the students in two ways, one being donating money to AdInk, and the other being offering the scholarship to a student.
Jacquie Lamer, AdLink adviser and mass communication instructor, said every spring AdInk organizes an ad agency tour. A while ago the club contacted Nicholson Kovac, Inc., to see if they could get a tour. The group was put in touch with Brent Steffens, a Northwest alumni who works at the agency.
Steffens made sure the students got the tour that year, and has made sure the students have been offered a tour since then.
"He is just enthusiastic about getting Northwest students involved in advertising," Lamer said.
The media manager for the agency called Lamer about a year ago and told her he was impressed with the employees they hired from Northwest and wanted to know how they were educated. He and some co-workers came to Northwest to talk with students.
About this time AdInk was planning on seeking corporate donations. The president of AdInk last year gathered some members to make a presentation at the agency and asked for sponsorship. The agency agreed.
Lamer said right now the club is thinking of ways they can use the money. Lamer said one possible way of using the money would be helping pay for trips to conferences.
AdInk is subsidizing a bus attending the Kansas City Ad Club Career Day on Nov. 10, Lamer said she thinks it's the fifth year AdInk has helped pay for a bus.
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