To advertise in the Northwest Missourian or online at nwmissourinews.com
please call 660-562-1635 or send an email to nwmadv@nwmissouri.edu
We will be more than happy to send you a copy of our media kit.
Advertising Sales Managers: Angie Claycomb & Kristy Thompson
Advertising Design Manager: Nakita Peterson
Advertising Manager: Sarah Wayman
Director of Student Publications: Laura Widmer
Founded in 1914, the Northwest Missourian serves the campus of Northwest Missouri State University and the city of Maryville, Missouri with a circulation of 5,000.
Northwest Missouri State has approximately 6,500 students and 700 faculty and staff.
2008-2009 Display Advertising Per Column Inch(PCI)Rates:
$10.00 pci net national
$6.25 pci local rate (in Maryville, MO)
$5.30 pci non-profit rate
$5.15 pci campus rate (at Northwest Missouri State University)
$7.15 pci regional/political rate -
(political ads must be paid in advance)
Frequency Contract Discounts for Fall/Spring trimesters
(local & national rates per column inch):
Every Issue: $5.50 pci
Every Other Issue: $5.60 pci
Every Month: $5.80 pci
Production Costs:
Color: Black & One Color: $60
Full/Process Color: $105
Classifieds:
Base Rate (20 words): $3.95
Additional Word: $0.25
Inserts
Single Sheet: $90 per thousand
$350 entire circulation
Maximum size- 8.5" x 11"
*Call for deadlines & shipping address.
Online Advertising:
450 x 60 pixels - $30 per week
300 x 225 pixels - $22 per week
150 x 220 pixels - $15 per week
Call for more information about our online advertisement
discounts as well as our advertisement packages.
Publication Schedule
The Northwest Missourian is published every
Thursday during the Fall/Spring trimesters.
Fall 2008
Aug. 28*
Sept. 4, 11*, 18, 25
Oct. 2, 9*, 16*, 23, 30
Nov. 6*, 13, 20*
Dec. 4*
Spring 2009
Jan. 15, 22, 29*
Feb. 5, 12*, 19, 26
March 5, 12*, 19*
April 2, 9*, 16, 23*
June 15* - Orientation Guide
* = Special Issues
Ad Order/Design Deadline: 5 p.m., Friday prior to publication date.
Mechanical Requirement
Broadsheet Format - six columns or 11.5" wide by 21.5" tall
Page Depth:
1 Column Width: 1.771"
2 Column Width: 3.722"
3 Column Width: 5.646"
4 Column Width: 7.597"
5 Column Width: 9.549"
6 Column Width: 11.5"
Tabloid Format - five columns or 10.25" wide by 11.5" tall
Ad Sizes: 5" x 3" = eighth page ad
5" x 6.125" = fourth page ad
5" x 11.5" = half page vertical ad
10.25" x 11.5" = half page horizontal ad
10.25" x 11.5" = full page ad
Terms & Conditions
All ad requests must be accompanied by a valid insertion order and/or contract. You may submit camera-ready ads in PDF format or have our staff design them. Ad proofs must be requested at the time of the insertion order. The staff of the Northwest Missourian reserves the right to refuse any ad.
Billing adjustments for advertising errors will be determined by the Northwest Missourian. Notification of errors must be made within 30 days of the invoice date. The Northwest Missourian will not be liable for more than one incorrect insertion of any ad.
Ads cancelled after the deadline for publication will be charged in full.
Position requests can be made but not guaranteed.
The Northwest Missourian reserves the right to revise its rates or any other conditions set forth in this rate card at any time with 30 days notice.
Payment Terms
1. Clients will be billed at the end of each month with the balance due on the 15th of each month. A single-page tear sheet will be sent along with the monthly statement as proof of insertion unless some other arrangement has been made.
2. Past due statements will be assessed a charge of 1% per month of the total balance due.
3. Accounts over 90 days will be considered delinquent and all current and future advertising will be suspended.
Spring Break